This Giant Poster is located at the very heavily frequented intersection on Worringer Platz, in the centre of Düsseldorf. The BlowUP offers optimal visibility from three directions: when travelling straight along Kölner Straße towards Am Wehrhahn, when turning left towards the city’s main station, and when turning right towards Ackerstraße, which is in the fashionable Flingern-Nord district. Its proximity to the main station means the BlowUP is passed by numerous commuters, students and business people each day. Attractions in the immediate vicinity include the Capitol Theater and the UFA-Palast multiplex cinema, which draw plenty of entertainment fans, along with boutique and designer hotels including ‘hotel friends’, ‘Motel One’ and ‘me and all hotel’. Düsseldorf’s city centre, with its numerous shopping opportunities on Schadowstraße and Königsallee, which draw a trend-conscious, fashion-loving audience, is within walking distance.