Here on Zülpicher Strasse, right next to Cologne University, you will find a sought-after and high-spending target group: students, hipsters and early adopters. They are young, independent and enjoy the big city flair in the trendy residential and gastronomic district of Sülz, where one party location follows the next. Always up to date in the fields of fashion, music, art and technology, they spend their time in hip cafés, bars and individual concept stores. Chic old buildings line the streets and are home to young families, artists and students. In addition, numerous pedestrians, drivers and train drivers pass the Giant Poster on the way to the university and the city center every day.