A media-first DOOH campaign, powered by Samsung, Publicis Groupe and Cheil on our newest digital landmark in the Netherlands.
The Wall is an impressive media facade with two high-quality advertising screens with optional LED strips for creative elements or an ambient effect. The total size of this unique LED object is 2,400 m² and is suitable for static content.
The unique combination of two high impact screens (106.5 m² each) with 2,187 m² LED strips, provides your brand message extra attention – outstanding visibility and intensive awareness guaranteed. This impressive LED advertising object of 800 meters is located along the A2 near Utrecht, one of the busiest highways of the Netherlands. The unmissable red building “The Wall” is a shopping and experience center and at the same time a noise barrier for residents.
Gerben van Walt Meijer, Marketing Manager Mobile eXperiences at Samsung NL: “We believe in the power of innovation to #DoWhatYouCan’t and that the sky’s the limit. This DOOH is a concrete example of our innovation spirit and we’re very proud of this beautiful result!”
Natasja Elmont, Buying Director at Publicis Groupe NL: “As a Samsung media agency, Publicis Groupe is always looking for impactful innovations for our advertisers. The Wall is a 2,400 m² digital OOH innovation! We are proud that we can claim this location as the first agency for the new Samsung Galaxy S22 – Rainbow campaign that fits perfectly in terms of timing.”
Special thanks to our partners Samsung Electronics Benelux, Publicis Groupe NL, Cheil Amsterdam and Urban Interest.