Giant Poster highlight on Düsseldorf's most popular shopping mile! Schadowstraße is the heart of the city center - here a shopping-enthusiastic and fashion-savvy audience is drawn towards trendy fashion boutiques, the luxury department store Breuninger and the shopping boulevard Königsallee. Between the surrounding architectural highlights Kö-Bogen and Kö-Bogen II, thousands of Düsseldorfers and business people with purchasing power are encountered every day. In the immediate vicinity: Düsseldorf's old town and the famous Breidenbacher Hof.