45 metres tall: large touchpoint on the way to Hamburg. The location is in the heart of the metropolitan region of Hamburg on the border between Hamburg and the federal state of Schleswig-Holstein. The area is located in the suburbs of the city, which has over a million inhabitants, and has a high level of commuter traffic. During the holiday months the A23 also sees a very high number of holiday travellers. This is where relaxation begins: the A23 leads to the holiday resorts on the west coast (St.-Peter-Ording, Büsum, etc.) and the North Frisian islands (Sylt, Amrum, Föhr etc.) – popular weekend destinations for the people of Hamburg. The advertising space is highly visible from a distance of around 1,000 metres.